A/V emotional performance focused on the surrounding enviroment, a 230 degrees stage around the audience.
Aural senses were highlighted thanks to a precise sync between audio fx and graphics elements, their movements and their shapes. We adopted an audio palette based on sounds from the jackets like buttons or zip, layered with epic percussons and recordings from vintage race cars, trains and aircrafts.
Cp Company is a urban sportswear brand founded in 1975 by the designer Massimo Osti, the revolutionary designer internationally recognized as the “godfather of urban sportswear”.
To celebrate the 40 years anniversary, CP COMPANY made an event during Pitti Immagine 2015 in Florence where there were exhibited 40 jackets along a 60x5 meters stage and committed this show to surprise and engage their audience, and beetween the shows we projected some footages about the details of every clothes exposed.