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DOROTHY

DOROTHY
SITE-SPECIFIC INSTALLATION

Elica is the world's leading manufacturer of cooker hoods for household and holds the number one position in Europe for the design, production and sale of electric motors for household appliances and boilers.
Under the architectural supervision of awarded studio STARTT, studioAIRA designed three site-specific installations to present Marie, the smart fragrance diffuser by the company, officially launched during the Christmas and holiday season at Elica store in Milan city centre.

The name Dorothy was an open homage both to "The Wizard of Oz" and to the movie "Twister" where Dorothy was a tornado research device; in this quote, as in the entire project, a world of magic and dream merges with the pure physics of air movements.
The installation was made up of 1200 original Marie’s capsules wired by hand to a white panel, and the layout was based on colour variants and geometric patterns, acting as a representation of flavours moving in the air.


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