FORD Fiesta

FORD Fiesta
Projection Mapping 3D

A special event at “Auditorium della Musica” in Rome, held to launch Ford Fiesta 2013 edition.

The core of the night was a projection mapping by studioAIRA over a vehicle centred on an ice rink, an A/V project exploring lights and strokes with a tronesque inspiration, a voyage between illusion and reality, a study on particles and movements to express a feeling of innovation, speed and safety at the same time.
In addition to the performance studioAIRA undertook to design the technical project, supported by AVSET, and supervised the projection alignment and broadcasting.