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ITALIA WOW!

ITALIA WOW!
Projection Mapping

During “Italia WOW”, a show about Made in Italy for kids, featuring a selection of the most stunning and innovative fashion and design brands, studioAIRA designed a series of visual animated scenographies commissioned by Vogue Italia.

Every scene was inspired by a corresponding fashion collection, a journey through many iconographic kids' motifs, some abstract marine geometries, rubber school objects, vintage English tea cakes, 80’s art rock covers, a cute starry night sky and Marcelo Burlon’s young gangsta style.
The entire show was video projected on the 50-meter stage and both audio and video were live performed, in order to obtain a smooth and consistent experience, able to adjust to the unpredictability of a kids fashion show.