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RED BULL Airlines

RED BULL Airlines
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Redbull presents Redbull Airlines, the sporting event where the best slackliner from all around the world challenge each other in Catania (Italy) city centre, surrounded by ancient baroque buildings and laundry hanging over the streets.
StudioAIRA, for two editions in a row, undertook to create the motion graphical identity of the event, from the logo animation to the titles.
Redbull Airlines’ identity wants to pay tribute to the uniqueness of Catania’s skyline, as every movement was strongly influenced by the flexibility of a slackline.



Redbull Airlines 2014 videoreport by Coldfocus.

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