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RED BULL Roma Azione

RED BULL Roma Azione
TEASER

Redbull Romazione is a special treasure hunt for Vespa riders set in Rome and inspired by the "Dolce Vita" years, during which the participants drive all around the eternal city in a whole day.
This call to action is built upon a search for iconographic elements from Italian 60’s Cinema heritage like Vespa motorcycles, grease, Audrey Hepburn look and with a layout freely inspired by the traditional Italian signboards.


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