Red Bull UMW

Red Bull UMW
CGI & Motion Graphics

Redbull Logo animation for our partners from Coldfocus.

“Under My Wing” was a special event hosted by Redbull in Pesaro during July 2013, where the italian basketball star Daniel Hackett met some youngs players for a full day training in an outdoor playground, to become their special “professor”.
Every animation was inspired by wings’ armony andmovements, from the logo animation to the captions and subtitles.

Video PROFILE about Daniel Hacket, produced by Coldfocus, It reports his story, passion, and rising up through an interview to the athlete himself. The logo animation in this video is all about the strength emanated by the man and his way of playing.