Red Bull UMW

Red Bull UMW
Motion Graphics

“Under My Wing” is an event hosted by Redbull, where the Italian basketball star Daniel Hackett met some young players for a full-day training in an outdoor playground, becoming their special “professor”.
StudioAIRA created the motion graphics of every aspect of the campaign, searching inspiration in the name of the event itself, and studied and distilled wings in movement and harmony.
Every single animation was inspired by wings’ harmony and movements, from the logo to the captions and subtitles.