Motion Design

Gore-Tex Europa, for his usual participation at Fuorisalone Milano, teamed with AKQA and Pescerosso to make a multisensory area in Superstudio, to present a wide series of items from different brands made with his textiles.
This time was bring to life a dynamic interpretation of the refraction concept, a way to tell a story of infinite possibilities, like the broad spectrum of Gore-Tex collaborations.
studioAIRA was committed to make all the a/v contents of the installation, from the lineup and screenplay of the contents, passing by the motion graphics and the editing of the videos until the composition of a cinematic soundtrack for the experience.

To better describe Refractions and its atmosphere, studioAIRA shooted and edited the following 360° video with ambisonic audio.