MSC “Seaside” is the biggest ship built in Italy so far, made by Fincantieri for MSC Cruises.
For the launch ceremony of the boat, studioAIRA realized a site specific installation along the indoor hallway that led guests to the craft immediately after the accreditation.
The area, designed by architect Angelo Ciancaglini from Union Design, was composed by two ledwall screens around 20 metres long and a frontal screen 3x3 meters positioned in a dark ambient, where immediately the participants felt transported near the sea and surrounded by a landscape freely inspired to the italian coasts.
Last but not least a multichannel sound ceiling system concurred to emphasize the immersivity of the experience.