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FENDI FRENESIA

A/V INSTALLATION

FENDI and Maison Francis Kurkdjian invited us to bring the Fendi Frenesia Pink fragrance to life for Milan Fashion Week 2020.

To mirror the essence of the perfume, we designed a synesthetic experience inside a sensory room at FENDI’s flagship store in Milan. We visualized the fragrance as an ever-shifting wall of liquid, analyzing its color and scent to generate motion. By transforming these elements into frequencies and waves, we created a dynamic display where the liquid seemed to move to its rhythm, crashing and swirling against transparent walls.

The Site Specific Installation

Experience a 360-degree view of our site-specific installation, along with images capturing the corridor before entering the multisensory room. Here, we’ve created a captivating video loop for a screen embedded into one of the columns, offering a sneak peek of the experience.

Some details from the entrance to the experience room.

R&D

Every single step of the production workflow, from particles simulation to the final output.

Credits