G-SHOCK

When G-Shock, Casio’s iconic watch renowned for its durability, reached its 30th anniversary, a temporary pop-up store emerged in the heart of Rome to commemorate this milestone.

StudioAIRA conceptualized and designed an interactive installation that allowed visitors to take command of a three-dimensional hyper-realistic G-Shock model with just their hand gestures. Through intuitive hand control, guests could effortlessly rotate, zoom in, and closely examine every intricate detail of this innovative timepiece.