MASERATI MEMBERSHIP
Launch Video
Studio Aira teamed up with Maserati for the launch of their new app, crafting an immersive video to showcase its features and content.
Working closely with the Maserati team, we developed a storyline that blends live-action footage with animated computer graphics, creating the feeling of stepping inside the app and navigating it from within. A dynamic soundscape and refined visual effects added depth, resulting in a polished, impactful video that reflects the power and elegance of this iconic Italian brand.
Credits
-
Client
Maserati -
Agency
Burson -
Direction
ColdFocus -
DOP/Color
Nicolò Angeleri -
VFX and editing
Studio Aira -
Line Producer
Monica Poli -
Music and sound design
Valerio Baiocchi -
first assistant camera
Giovanni Franchi -
Gaffer
Theo Chiarini -
Electrician
Luca Cominacini -
Costume Designer
Luigi Gaballo -
Makeup Artist
Veronica Santi -
Set Designer
Sabrina Tempesta -
Model
Leticia Vigna
