Maserati Tribute 2022

In 2022, Studio Aira undertook an inspiring project: creating a distinctive video for Maserati’s annual tribute day. Our focus this year was to spotlight Maserati’s racing heritage—the goals achieved, legendary pilots, and historical victories on the racing course that have built the myth of the Trident logo.

Utilizing 3D modeling and computer graphics, we brought the trident to life in three dimensions. This rendition of the logo served as a canvas, reflecting selected film archives from Maserati’s vault. To showcase the brand’s evolution, we applied a range of “treatments” to the logo, giving it different qualities like reflectiveness, luminescence, and glow.