Maserati Tribute 2023

Maserati approached Studio Aira with a unique challenge: celebrate their rich history and icons—like the signature GranTurismo—while also promoting Folgore, the new electric version of the model.
We turned this brief into a dynamic concept, creating a split-screen video that contrasts the two models in motion. This approach allowed us to showcase both cars and their distinct personalities, connected by Maserati’s style.

Using computer graphics, we crafted a narrative that unfolds in two distinct architectural environments, different times of day, and varying moods—all designed to appeal to a wide range of clients. The visual dialogue between the classic combustion engine GranTurismo and the Folgore electric counterpart bridges the past and future of Maserati.