MASERATI GRECALE & GIORGETTI

For the collaboration between Maserati and Giorgetti, studioAira was commissioned to translate Giorgetti’s envisioned environment into CGI for the presentation of the Grecale Giorgetti Edition.

Starting from the interior concept developed by Giorgetti, we recreated the entire environment in 3D, carefully crafting the materials and atmosphere of the scene. Our work included the texturing of the vehicle and all surrounding scenographic elements, with particular attention to the tactile quality of surfaces and the balance between light, design, and space.

The result is a visual environment where automotive and interior design naturally converge — expressing the contemporary elegance that defines the meeting of two icons of Italian design.