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PUCCI

IMMERSIVE EXPERIENCE

For Milan Fashion Week FW25, StudioAira developed an immersive audiovisual installation for PUCCI, conceived as a spatial journey through the brand’s iconic patterns.
Generative visuals, light and sound shape a continuous environment where texture and rhythm redefine the perception of space.

Some images captured from the experience

LIVE THE EXPERIENCE AT 360°

LOCATION

For the event, Palazzo Clerici was selected as the venue, with the installation positioned at the center of the courtyard—establishing a direct dialogue between the historic architecture and the contemporary audiovisual experience.

Credits