Red Bull proudly hosts Red Bull Airlines, a thrilling sporting event that gathers the world’s top slackliners for competitive challenges in the historic city center of Catania, Italy. This picturesque setting, with its ancient baroque buildings and laundry lines hanging above the streets, serves as the backdrop for the high-flying action.
For two consecutive editions, StudioAIRA had the honor of crafting the event’s dynamic visual identity, encompassing everything from logo animations to titles. The identity of Red Bull Airlines pays homage to the distinctive Catania skyline, with every visual element reflecting the agility and fluidity of slacklining.
At this link the official report of the competition.