Gore-Tex Europa, a regular participant at Fuorisalone Milano, collaborated with AKQA and Pescerosso to create a multisensory space at Superstudio. This space was designed to showcase a diverse range of products from various brands, all made using Gore-Tex textiles.
For this project, we brought to life a dynamic interpretation of the concept of refraction. It was a way to narrate a story of infinite possibilities, much like the extensive spectrum of Gore-Tex collaborations.
studioAIRA was responsible for producing all audiovisual content for the installation. This included curating the content lineup, crafting the script, designing motion graphics, video editing, and composing a cinematic soundtrack to enhance the overall experience.
360 Tour of the installation