UNDER MY WING

‘Under My Wing’ was a Red Bull-hosted event that brought together Italian basketball sensation Daniel Hackett and a group of young players for a full-day training session in an outdoor playground, with Hackett assuming the role of their special ‘professor.’

StudioAIRA was responsible for designing the motion graphics for the entire campaign, drawing inspiration from the event’s name. We meticulously studied and distilled the dynamic movements and harmonious flow of wings in motion.

Every animation element, from the logo to captions and subtitles, was thoughtfully crafted to reflect the graceful and harmonious movements of wings.